Why is Local SEO in Nashville so important? Why do I need to show up on Google when all of my business is local?

The reality is that Google publicly and intentionally favors local businesses over national brands. The trick is to show up on Google searches. This is the reason why your business needs local SEO services in Nashville.

SEO is critical for small businesses. According to Search Engine Journal:

“97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day”
“50% of people who did a local search on their phone went to a physical store within one day.”
“78% of local-based searches on a mobile device end in purchases being made offline.”

How Amazon Impacts Local SEO in Nashville

Amazon is building a new “Operations Center of Excellence,” in the Nashville Yards community. An estimated 5,000 jobs, with an average salary of $150,000 (a total of $750,000,000), are coming to Nashville. This is a lot of money as the average household income in the county is $47,110, according to CityLab.

The economic impact for Nashville is simple: more money in the hands of consumers, the more they can spend at local businesses. Keeping this in mind, if you are a local business owner, hiring a local SEO agency, such as No Sweat Web, is imperative so that you can realistically compete for those dollars.

As an example, as Nashville continues to be a hot-bed for hospitality, competition therein is skyrocketing. As stated above, welcoming Amazon to downtown Nashville is going to bring a massive increase of consumer spending.

The trickle-down effect is this: if you are not utilizing local SEO services in Nashville, you will lose to competing businesses that are.

Specifically, regarding the exploding restaurant scene in Nashville (discussed below), there will be fierce competition for consumer dollars. Not having local SEO in Nashville is your direct route to losing business.

Mural of local mural in Nashville. No Sweat Web helps drive business for Local Nashville companies through Local SEO Strategy in Nashville — **No Sweat Web** is 100% committed to Local SEO in Nashville.

Standing Out in a Crowd of Restaurants

Nashville has over 5,000 restaurants according to the Tennessean. Standing out can be a challenge.

Entrepreneur magazine gives several tips for offline marketing which can complement your local SEO strategy in Nashville:

Seek free publicity from local newspapers and television stations that might want to interview you about your business, especially if there’s some kind of interesting story behind it.
Purchase an ad in a high school or college newspaper. Also, approach a mainstream newspaper to buy any space they haven’t sold. They’ll probably give you a reduced fee.
Let a local radio or television station give away some of your products for free on their show.
Give your product to prominent people and local celebrities—after all, Nashville has plenty of them. If they like it, they might recommend it.
Create coupons on your computer.
Use direct mail.
Team up with another local business to cross-promote (that is, promoting each other).

Standing out in the crowd is difficult and takes constant effort. By combining a strong local SEO strategy with offline marketing, you can grow your business.

Using Video Impacts Local SEO

Video both increases conversion rates and build links/shares.

YouTube specifically is the second largest search engine after Google. Video optimization on YouTube will benefit your overall SEO strategy.

Some local businesses have been utilizing video by making their own YouTube channels. For instance:

The Grand Ole Opry and the Ryman use video to publish interviews with artists, announcements of upcoming shows, and recordings of songs.
LifeWay, a Christian publishing company based in Nashville, uses YouTube videos to include speeches by Christian leaders and writers. They also have videos showing statistics about Christianity from surveys they’ve done.
The Tennessean also often features videos with its articles. They also publish interviews, clips from political debates, and other pieces.

These businesses are utilizing local SEO best practices by publishing videos that they believe will provide value to their audience. Perhaps your business would benefit from producing video content. Just ask yourself what would help your target customers. While videos are more work than a blog post, they offer higher returns.

Local SEO Services in Nashville Produces Local Organic Traffic

One of the most important parts of local SEO is Google My Business – a free tool that helps you promote your business on Google. Hubspot recommends creating an account and using it to politely respond to reviews (both good and bad) from customers. These listings and reputation management strategies will only enhance our local SEO rankings.

If you have multiple locations, Google suggests creating separate pages for each location. If you have only one location, “create a locally descriptive About Us page. You’ll get big time bonus points if you add a Google Map to your website on your respective location page(s).”

A major, but somewhat unknown, factor in Local SEO ranking is creating content for locals and designing your website to be mobile-responsive. The reason for this is that the majority of people search with their smartphones. In fact, Google places more emphasis on Mobile search, as it is a better measure of a user’s (local) location.

Local SEO is a great tool to build your small business, but you need a course of action. Our keyword experts can help you grow your business and increase profits.

NoSweatWeb is a Nashville web design company that knows local business and offers small business web design packages. We’ve been working with small businesses for over 20 years. This gives us more than just experience, it gives us roots. We can easily meet with any Nashville business to discuss their web design needs.

Come meet our web design agency at one of our three offices in the Nashville area. If that doesn’t work, we can come to you. Our flexibility is one of our greatest strengths. We know that no two businesses are the same. Give us some direction and you’ll see results from an affordable web design. We can tailor a strategy to your wants and needs, all while keeping market conditions in mind.

So, what can we do for you?

Web Design

A website design generally has about 10-20 seconds to catch the reader’s attention. This moment is critical to the success of your website. The design of your website has the ability to hold the reader’s eye or immediately turn them off. The visitor won’t have a chance to read your content if they get a bad taste in their mouth from your homepage. This is bad for a personal website, but it’s catastrophic for a business.

Small Business Web Design

A small, local business becomes global the moment their website goes live. People on every continent can learn about your business with the touch of a button. But when it comes to setting that website up, open lines of communication with a local web design company are essential. A Nashville business stands to benefit from searching for a web design company near me and begin working with a trusted Nashville web design company.

NoSweatWeb helps small businesses clarify their vision for their company. This way, we can design a website that best represents what your company is and what it wants to do. This is done through market research and helps decide what features work best for your industry. And no one knows the local market better than a local web design company.

E-Commerce Web Design

E-commerce is exploding with popularity. Customers love the ease of shopping from home and having items delivered to their door. However, even with a physical location, your business benefits from e-commerce.

Details are extremely important. Organizing your categories, setting up the infrastructure, solidifying checkout, factors like this need to be set in place from the very beginning. NoSweatWeb has the knowledge and experience to help you lay the groundwork for a successful website.

This is informed by becoming acquainted with buyer habits, market trends, and your competition. Your best practices will come from this information. NoSweatWeb knows how to get it.

Ready to work with a premier Nashville web design company? Visit NoSweatWeb today.

SEO

Search Engine Optimization (SEO) is a tactic used by digital marketers and web design agency packages. It increases your ranking in search results which heightens visibility to your target consumer. Imagine a potential customer looking for the service you provide. If they type an associated keyword into a search engine and your name is near the top, the chances of them visiting your website drastically increase. Engagement follows shortly after discovery, and SEO is a great way to increase the chances of discovery.

NoSweatWeb is a web design agency that acts as a google web designer. Our web designers perform keyword research and analysis to accomplish a full list of appropriate keywords. These keywords are strategically placed throughout your content which increases your rankings in search results. Higher rankings mean increased consumer trust and that can turn into profitable leads for your website.

Our web design experts will comb through your site. They will optimize applicable content after an analysis of keywords and phrases relating to your services.

Solutions

Our SEO and Web Design services are customizable to your particular needs. Our pricing plans can accommodate a business whether your website is intended for lead generation, e-commerce, or as a brochure.

Once you’ve found the structure perfect for you, learn if any of our add-ons could take the service to the next level. This includes anything from advanced SEO practices, pay-per-click advertising, or content marketing. Perhaps you need social media management, photography & video, or email marketing? We have you covered. These add-ons can help take your website from good to great.

Nashville is experiencing an exciting phase of business growth. More people are moving to the city every day. This brings great opportunity for business expansion, as well. It is essential for a business to have a sleek website that catches the reader’s eye. It is also essential for that website to function properly and easily.

NoSweatWeb has been operating as a Nashville web design company for over twenty years. This longevity is no accident. Quality products, quality service, and a quality working experience are inherent to the NoSweatWeb process.

Find out how NoSweatWeb can create a small business web design package that will take your company to the next level.