More people are doing their shopping online. The ease of shopping from your couch can be advantageous for many reasons, but the most salient is that it’s incredibly convenient. However, this ease of transition between a potential customer recognizing a need and being able to immediately make a purchase is also advantageous to the provider of that product.

You stand a much better chance at selling your products if they are easily available. And an ecommerce website puts your products at the fingertips of everybody with internet access.

A lot of businesses know this, which is why there are millions of ecommerce websites on the internet at any given time. So how do you set yourself apart? How can you be sure that you have the tools necessary to compete with these other websites?

You need to be sure you have an attractive and functional website.

Small businesses don’t have a lot of money to throw around. So how can they get a quality website that will perform all the necessary functions?

They get a WordPress website. Here’s why WordPress is a great option for small businesses in search of the perfect ecommerce website.

Easy to Use

The first thing new WordPress users realize is that it’s deceptively easy to use. Many of us don’t have a lot of technical know-how. The idea of designing and updating a website seems impossible. But WordPress has been around for a long time. They’ve been able to hammer out the kinks and have made great strides to improve the usability of their interface over the years.

Adding products, pages, and listings can be done quickly by anybody. Their functions are intuitive. And if you find yourself confused, they have a great library of support videos to help you find your way.

Visit NoSweatWeb to learn more about ecommerce web design in Nashville today!

Professional Design

You’ve visited a lot of WordPress websites over the years. And most likely, you haven’t known they were WordPress websites. This is because they look great, can vary widely in appearance, and are just as professional-looking as something that was designed from scratch by a team of professional designers.

Templates and pre-programmed designs make it easy for a novice to quickly set themselves up with a great looking website. And soon you will have the functionality and attractive design that you might have thought would cost a small fortune.

Customizable

Don’t be fooled. Just because WordPress provides great templates and designs doesn’t mean your website has to look like everyone else’s. The wide variety in templates can help with this, but plugins can take it a step further.

These downloadable plugins can be easily added to your website to improve functionality and make sure you get exactly what you want from your ecommerce web design. Add galleries, track traffic, analyze SEO capabilities, and much more. The list of plugins is quite long so the only thing holding you back is your imagination.

Security

WordPress has many quality security systems in place to protect the users of their platform. Their security team consists of 50 developers and security researchers who are experts in their fields. They actively work to fix any bugs or potential issues before they become a large problem. And if they do become a problem, they release a report on the issue as soon as they have it fixed in an effort to be fully transparent.

SEO-Friendly

You can have the most effective ecommerce web design for your Nashville business, but it’s not going to matter if people don’t find you. Search engine optimization (SEO) is a great way to get your name out there. It helps to get your pages to the top of relevant search results through targeted content on your website.

Blogs are a great way to boost your SEO. And it just so happens that WordPress was originally started as a blogging platform. This makes it perfectly set up to include a blog on your ecommerce website which will help drive traffic and spread the word about your company.

WooCommerce

We mentioned plugins. WooCommerce is a great ecommerce plugin that can help put your business on the internet and open you up to a whole new section of the population. WooCommerce integrates easily and smoothly with your WordPress website and quickly gives you access to functionalities that you can easily manage yourself.

Security is very important in ecommerce web design, and WooCommerce has that covered. It has a professional look, provides great analytics, and is very flexible.

Contact NoSweatWeb and get started with your ecommerce web design in Nashville!

How A Website Can Help Your Business During Hard Times

We have provided 4 ways websites help Nashville businesses stay in business

Websites educate your customers
Websites connect you with local customers and businesses
Websites expand your potential reach
Websites provides cost and value for your clients

Twenty years ago, websites were not as important as they are today. Potential customers often make judgements about the quality, health, and professionalism of your website.

An online presence is a good move for any business no matter what the economy looks like, but in the time of a down-turn, it is especially important that you take advantage of the Internet and keep your sales up until sales and the economy improves. The best way to do this is with a website that displays your products and services while improving your business image, reach more customers and cement your validity in the business community.

Websites educate your customers

Your primary goal is to make your website the most trusted informational resource within your industry.

A trusted website and image can build meaningful connections with local residence and customers. When they research their needs and find your business provides the answer to their problems, they are more likely to buy from you, either now or in the future.

In an economic downturn, trust-based relationships are more important than ever.

When times are hare, buyers are even more careful with their money. They will thoroughly research any purchase they are going to make, and you will need your website to show in the search results with the answer.

In order to build trust, you need to provide answers to customers’ most common questions and problems.

Websites connect you with local customers and businesses

More and more people are looking for bargains online. An online search is the quickest way to find out what is available in Nashville, as well as operating hours and driving directions to get there and other essential information like contact information. All the better if your products and services are listed and available on your website too.

If the economy shows signs of worsening, businesses should focus on producing content on their websites that closely relate to their products or services. You may find that a great many of your online customers are locals who are looking trying to solve a problem or researching for a place to drive to for pickup orders.

Websites expand your potential reach

Nashville’s brick and mortar stores, no matter how famous, can only reach as far as people are willing to travel. The Internet provides you with a way to reach local customers as well as those across the country and around the globe. If your website provides more than just a listing and description of services but a way to purchase products, gift certificates and/or subscriptions, then you can really boost your bottom line with an e-commerce website for online sales. Additionally, Nashville is a touristy area, and has the potential for future travelers who may find your website before they arrive in town and seek you out thanks to the services, photos and ideas you provided on your website.

Websites provides cost and value for your clients

During a recession, people are watching every dollar and researching online five things: cost, comparisons, reviews, potential drawbacks, and “best of” lists.

While these are all vital to the buyer’s journey, nothing is more important than cost. That’s why it’s important to list it on your website.

Remember, if people are able to find a better deal elsewhere, why should they buy from you? Is there an added value or service you offer? Is there something that differentiates your company from others?

If an online buyer is choosing between you and a competitor, price will likely be a deciding factor. You want to be able to explain why you charge what you do. Buyers respect transparency.