Why Does a Small Business Need a Website?
Reasons to invest in a digital footprint
The internet is now an essential partner in advertising your business in both local and global markets.
Your company website can be accessed in practically every part of the world, making it the global representative of your business. A small business can easily display products or services to current customers, as well and draw in potential buyers and clients. This medium delivers your brand broad exposure to the world in a cost-effective manner.
Securing your company name online is vital to protecting your brand as it grows. Our experts can step in and help you to secure your name, secure your data and protect visitors to your site. Even small businesses can benefit from hiring an agency to take care of the small stuff so you can get back to the big stuff. That is exactly what we do.
Our Website Process
Planning out a website can sometimes be tedious and frustrating, but it worth the time it takes to put one in place. Your plan should include goals that you intend to achieve with your website, the style of design that suits your brand, and budget, and features that will drive customers back to your website on a consistent basis. We can help you make this happen.
Once you have entrusted NoSweatWeb with your project, we make sure you have a clear vision of what you can expect during the planning process. We do the market research on similar industry websites and consider what dynamic features will enhance the user experience of your website. After you have decided on one of our pricing options, we can move forward with the domain name (website address), timeline and date of completion. Our web development team moves forward to build the website, assemble the contents of the pages and then launches it onto the web.
The design of your website plays an important role in attracting traffic and retaining visitors. In industry terms, we call that “User Experience”. The goal of the design is to give your visitors something visually appealing, while offering the best functionality for any device, whether desktop, laptop, tablet or mobile phone. Anything is entirely possible..
We match your logo design, fonts and business personality to create an online presence that truly represents your brand. NoSweatWeb is a proud WordPress Circle Member, which gives us access to some of the best website assets for developing, as well as a repository for any additional imagery we might need to make your website exciting and inviting.
Web development sounds complicated, but simply put, it’s the part that you don’t see from the outside. Developers handle everything from complex forms with anti-spam protection, meeting industry standards with site security to protect your website from hackers and making sure the website runs fast and smooth.
Another aspect of development is setting up hosting for your website. They make sure that all of the server software is up to date, that the website is accessing the database correctly and that users don’t encounter broken website links, photos or forms. Web developers are experts on this stuff, that’s their passion.
After all of the design and development is completed, we move into website testing, or a debug phase. We work with your site in a staging environment where we can thoroughly check every aspect of the website, inside and out. This is where we get a chance to show you our progress, get your feedback and make any last minute changes.
Once you like what you see, and the machine is well oiled, we do another last look pre-launch, then we go live! Now you have a global business card tailored to your needs and the needs of your visitors.
How Can A Small Business Make Money Using A Website?
We’ve already discovered that a website is your online business card. The internet has made advertising a company’s brand easier and easier. With the right kind of marketing investment, your small business can utilize the medium of the internet to reach people who may never come into your place of business.
For instance, what if you’re looking to minimize brick-and-mortar expenses but want to take your products and services to a much larger audience? A company website is the most common way to make that happen. As we speak, today’s routine customer does a majority of their shopping online. If they aren’t actually making a purchase, they are seeking out reviews on products and brands. The phenomenon of mobile device access has transformed today’s customers into a well-informed community of buyers willing to share their opinions about their experience, whether it is good or bad. Customers talking to one another can make or break a brand. We are here to make sure your investment pays off.
If you don’t have a brick-and-mortar store, but you want to get your products and services noticed, a website minimizes overhead and increases profits. Hiring an agency serves as a marketing partner who can assist you with everything from brand presentation to monthly reporting. We do the heaviest lifting for your company so that you don’t have to worry about maintaining your online presence. Or, you can choose to manage your website and we can be there when you need us! It’s a win-win situation.
WAYS A WEBSITE CAN HELP YOUR SMALL BUSINESS GROW YOUR CUSTOMER BASE:
- Increased search engine visibility can attract potential customers
- Websites that are mobile and user-friendly attract more interest
- A website can increase brand awareness to audiences outside of your local area
- A strong website strategy strengthens your chances of winning business away from your competitors
- A website gives a customer instant access to your products and services, and more importantly, they have access to customer service without the hassle of time constraints or travel
- Well-written website content can answer a lot of questions for a customer, instilling confidence and ensuring that they return on a consistent basis