[mk_page_section bg_image=”https://nosweat.tcwp.hortongroup.com/wp-content/uploads/2020/04/new-web-design.jpg” bg_position=”center bottom” bg_repeat=”no-repeat” bg_stretch=”true” bg_gradient=”horizontal” video_color_mask=”#21d4fd” gr_end=”#b721ff” video_opacity=”0.8″ min_height=”0″ full_width=”true” full_height=”true” sidebar=”sidebar-1″][vc_column width=”1/12″][/vc_column][vc_column width=”11/12″][mk_padding_divider][mk_fancy_title tag_name=”h1″ color=”#ffffff” size=”50″ force_font_size=”true” size_tablet=”50″ font_weight=”300″ txt_transform=”uppercase” margin_top=”30″ margin_bottom=”0″ font_family=”none” drop_shadow=”true” shadow_color=”#067ccc”]How to Design
Websites with a Better[/mk_fancy_title][mk_fancy_title tag_name=”h1″ color=”#ffffff” size=”100″ force_font_size=”true” size_tablet=”70″ line_height=”95″ font_weight=”bold” txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” drop_shadow=”true” shadow_color=”#067ccc”]User Interface
and
User Experience
[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][vc_column][mk_padding_divider size=”80″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title strip_tags=”true” color_style=”gradient_color” grandient_color_from=”#08aeea” grandient_color_to=”#2af598″ grandient_color_angle=”horizontal” grandient_color_fallback=”#29f4bb” size=”60″ force_font_size=”true” size_tablet=”60″ font_weight=”bold” txt_transform=”uppercase” font_family=”none”]
How To Design A Website For A Better User Experience
[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ align=”left” thin_color_style=”gradient_color” thin_grandient_color_from=”#08aeea” thin_grandient_color_to=”#2af598″ thin_grandient_color_fallback=”#29f4bb” thickness=”3″ margin_bottom=”40″ visibility=”hidden-sm”][/vc_column][/vc_row][vc_row css=”.vc_custom_1525800297785{margin-right: 5px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1596059252619{margin-bottom: 0px !important;}”]
Designing a Website Starts with the Basics
When people design a new website, they almost always start with the design. While the visual design of a website is important, you need to consider the underlying structure of a site. This is often referred to as IA or as “information architecture.” And once you’ve completed the structure, you will need to make sure the content and design meets the needs of the target audience.
Keeping the basics in mind during the pre-planning of a website are the best practices for usability and accessibility so it will get a big thumbs-up with your customers and portray you and your business as an online authority within your industry.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”1892″ img_size=”large” style=”vc_box_circle_2″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][mk_page_section bg_image=”https://nosweat.tcwp.hortongroup.com/wp-content/uploads/2018/03/4.png” bg_position=”left center” bg_repeat=”no-repeat” bg_stretch=”true” bg_gradient=”horizontal” video_color_mask=”#1e73be” gr_end=”#cd23e0″ video_opacity=”1″ min_height=”70″ padding_top=”20″ padding_bottom=”0″ has_top_shape_divider=”true” top_shape_style=”jagged-rounded-top” has_bottom_shape_divider=”true” bottom_shape_style=”jagged-rounded-bottom” sidebar=”sidebar-1″][vc_column][mk_fancy_title color=”#ffffff” size=”50″ force_font_size=”true” size_tablet=”70″ font_weight=”400″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”none” align=”center”]OUR MAIN UX/UI OBJECTIVES[/mk_fancy_title][mk_padding_divider size=”62″][vc_row_inner][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-map-marker” color=”white” size=”xl” align=”center”][vc_custom_heading text=”Information Architecture” font_container=”tag:h3|text_align:center|color:%23ffffff” google_fonts=”font_family:Podkova%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text disable_pattern=”false” align=”center” margin_bottom=”10″ css=”.vc_custom_1596064614041{margin-bottom: 0px !important;}”]
If done correctly, the site’s information architecture is done so smoothly that users never stop to think about it.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-superpowers” color=”white” size=”xl” align=”center”][vc_custom_heading text=”Friendly Navigation” font_container=”tag:h3|text_align:center|color:%23ffffff”][vc_column_text disable_pattern=”false” align=”center” margin_bottom=”10″ css=”.vc_custom_1596064716691{margin-bottom: 0px !important;}”]
It’s best practice to have your navigation clear and descriptive. The main navigation links are often found at the top of a site.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-pencil” color=”white” size=”xl” align=”center”][vc_custom_heading text=”Finding The Target Audience” font_container=”tag:h3|text_align:center|color:%23ffffff”][vc_column_text disable_pattern=”false” align=”center” margin_bottom=”10″ css=”.vc_custom_1596064871402{margin-bottom: 0px !important;}”]
Before you start designing your website, it is imperative to identify who your target audience is and if your message is relevant.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_icon icon_fontawesome=”fa fa-file-text-o” color=”white” size=”xl” align=”center”][vc_custom_heading text=”User Engagement & Retention” font_container=”tag:h3|text_align:center|color:%23ffffff”][vc_column_text disable_pattern=”false” align=”center” margin_bottom=”10″ css=”.vc_custom_1596064791291{margin-bottom: 0px !important;}”]
Understanding user engagement and retention on a website can provide strong signals about your site’s quality.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][vc_row fullwidth=”true”][vc_column][mk_padding_divider size=”60″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title strip_tags=”true” color_style=”gradient_color” grandient_color_from=”#08aeea” grandient_color_to=”#2af598″ grandient_color_angle=”horizontal” grandient_color_fallback=”#29f4bb” size=”60″ force_font_size=”true” size_tablet=”60″ font_weight=”bold” txt_transform=”uppercase” font_family=”none” align=”center”]
Information Architecture
[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ align=”left” thin_color_style=”gradient_color” thin_grandient_color_from=”#08aeea” thin_grandient_color_to=”#2af598″ thin_grandient_color_fallback=”#29f4bb” thickness=”3″ margin_bottom=”40″ visibility=”hidden-sm”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”1891″ img_size=”large” style=”vc_box_circle_2″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1596063189891{margin-bottom: 0px !important;}”]Whether you’re working on an established website or creating a new site, you should always plan to research the basic flow of your site architecture. The most basic decisions to make for IA are the internal linking and navigational structures, which are usually mapped out in a site architecture document. It is vital to understand which pages are linked from the home page, which pages are used as top-level navigation and if blogs will use categories that will hopefully lead a site visitor to other related pages.
If done correctly, the site’s information architecture is done so smoothly that users never stop to think about how the flow or how the information is organized.[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][mk_padding_divider size=”80″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title strip_tags=”true” color_style=”gradient_color” grandient_color_from=”#08aeea” grandient_color_to=”#2af598″ grandient_color_angle=”horizontal” grandient_color_fallback=”#29f4bb” size=”60″ force_font_size=”true” size_tablet=”60″ font_weight=”bold” txt_transform=”uppercase” font_family=”none” align=”center”]
Friendly Navigation
[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ align=”left” thin_color_style=”gradient_color” thin_grandient_color_from=”#08aeea” thin_grandient_color_to=”#2af598″ thin_grandient_color_fallback=”#29f4bb” thickness=”3″ margin_bottom=”40″ visibility=”hidden-sm”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1596064079709{margin-bottom: 0px !important;}”]Website navigation is something that web designers have been putting considerable thought and effort into since websites came into existence. For user experience, the main navigation links often found at the top or side of a website, tell a visitor which pages are considered the most important for that site. A clear navigation also gives them an easy way to interact with your site.
It’s best practice to have your navigation clear and descriptive. Navigation can include a single-bar or a double-bar navigation. They could also include dropdown navigations or dropdown with flyouts. The most important thing to remember is the best site navigation is whatever’s best for the user.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”2006″ img_size=”large” style=”vc_box_circle_2″][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][mk_padding_divider size=”80″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title strip_tags=”true” color_style=”gradient_color” grandient_color_from=”#08aeea” grandient_color_to=”#2af598″ grandient_color_angle=”horizontal” grandient_color_fallback=”#29f4bb” size=”60″ force_font_size=”true” size_tablet=”60″ font_weight=”bold” txt_transform=”uppercase” font_family=”none” align=”center”]
Finding Your Target Audience
[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ align=”left” thin_color_style=”gradient_color” thin_grandient_color_from=”#08aeea” thin_grandient_color_to=”#2af598″ thin_grandient_color_fallback=”#29f4bb” thickness=”3″ margin_bottom=”40″ visibility=”hidden-sm”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”484″ img_size=”large” style=”vc_box_circle_2″][/vc_column][vc_column width=”3/4″][vc_column_text css=”.vc_custom_1596062329348{margin-bottom: 0px !important;}”]Before you start designing your website, it is imperative to identify who your target audience is, what your message is, and how your message is relevant to the user. There are no web design tools or programming languages that help you decide what your audience will be. Your in-house marketing team or your digital marketing agency will need to establish certain objectives and goals to make your website a success with your base.
It’s also important after the site has been created, the marketing team needs to come back and see if the target audience is being reached and if the message is clear and increases engagement. Ongoing feedback is essential because the success of your website is determined solely by whether your site is meeting your goals.[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][mk_padding_divider size=”80″][/vc_column][/vc_row][vc_row][vc_column][mk_fancy_title strip_tags=”true” color_style=”gradient_color” grandient_color_from=”#08aeea” grandient_color_to=”#2af598″ grandient_color_angle=”horizontal” grandient_color_fallback=”#29f4bb” size=”60″ force_font_size=”true” size_tablet=”60″ font_weight=”bold” txt_transform=”uppercase” font_family=”none” align=”center”]
User Engagement and Retention
[/mk_fancy_title][mk_divider style=”thin_solid” divider_width=”custom_width” custom_width=”100″ align=”left” thin_color_style=”gradient_color” thin_grandient_color_from=”#08aeea” thin_grandient_color_to=”#2af598″ thin_grandient_color_fallback=”#29f4bb” thickness=”3″ margin_bottom=”40″ visibility=”hidden-sm”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1596064535942{margin-bottom: 0px !important;}”]Understanding user engagement and retention on a website can provide strong signals about your site’s quality. For example, if a website visitor arrives on your site, visits 10 pages over the course of an hour, selects a product, puts that product in a shopping cart, and buys it, chances are good that user found what they were looking for when googling for a product. This is an example of a good user experience, and search engines will begin to use that information in their algorithms and serve your web content in more search queries.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”1954″ img_size=”large” style=”vc_box_circle_2″][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][mk_padding_divider size=”80″][/vc_column][/vc_row][vc_row fullwidth=”true”][vc_column][vc_single_image image=”691″ img_size=”1449*176″ alignment=”center”][/vc_column][/vc_row][mk_page_section bg_stretch=”true” video_mask=”true” bg_gradient=”horizontal” video_color_mask=”#21d4fd” gr_end=”#b721ff” video_opacity=”1″ min_height=”80″ padding_top=”20″ sidebar=”sidebar-1″][vc_column][vc_column_text align=”center” el_class=”call” css=”.vc_custom_1557506615018{margin-bottom: 0px !important;}”]
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