How to Design
Websites with a Better

User Interface
and
User Experience

How To Design A Website For A Better User Experience

Designing a Website Starts with the Basics

When people design a new website, they almost always start with the design. While the visual design of a website is important, you need to consider the underlying structure of a site. This is often referred to as IA or as “information architecture.” And once you’ve completed the structure, you will need to make sure the content and design meets the needs of the target audience.

Keeping the basics in mind during the pre-planning of a website are the best practices for usability and accessibility so it will get a big thumbs-up with your customers and portray you and your business as an online authority within your industry.

sketching for web design

OUR MAIN UX/UI OBJECTIVES

Information Architecture

If done correctly, the site’s information architecture is done so smoothly that users never stop to think about it.

Friendly Navigation

It’s best practice to have your navigation clear and descriptive. The main navigation links are often found at the top of a site.

Finding The Target Audience

Before you start designing your website, it is imperative to identify who your target audience is and if your message is relevant.

User Engagement & Retention

Understanding user engagement and retention on a website can provide strong signals about your site’s quality.

Information Architecture 

Person using tack board to build beautiful and user friendly websites for Nashville local businesses

Whether you’re working on an established website or creating a new site, you should always plan to research the basic flow of your site architecture. The most basic decisions to make for IA are the internal linking and navigational structures, which are usually mapped out in a site architecture document. It is vital to understand which pages are linked from the home page, which pages are used as top-level navigation and if blogs will use categories that will hopefully lead a site visitor to other related pages. 

If done correctly, the site’s information architecture is done so smoothly that users never stop to think about how the flow or how the information is organized.

Friendly Navigation 

Website navigation is something that web designers have been putting considerable thought and effort into since websites came into existence. For user experience, the main navigation links often found at the top or side of a website, tell a visitor which pages are considered the most important for that site. A clear navigation also gives them an easy way to interact with your site.

It’s best practice to have your navigation clear and descriptive. Navigation can include a single-bar or a double-bar navigation. They could also include dropdown navigations or dropdown with flyouts. The most important thing to remember is the best site navigation is whatever’s best for the user.

person optimizing a website

Finding Your Target Audience 

Two Workers collaborating at web design and seo company No Sweat Web, a web design agency and seo company. No Sweat Web is among the best website design companies for small business.

Before you start designing your website, it is imperative to identify who your target audience is, what your message is, and how your message is relevant to the user. There are no web design tools or programming languages that help you decide what your audience will be. Your in-house marketing team or your digital marketing agency will need to establish certain objectives and goals to make your website a success with your base.

It’s also important after the site has been created, the marketing team needs to come back and see if the target audience is being reached and if the message is clear and increases engagement. Ongoing feedback is essential because the success of your website is determined solely by whether your site is meeting your goals.

User Engagement and Retention

Understanding user engagement and retention on a website can provide strong signals about your site’s quality. For example, if a website visitor arrives on your site, visits 10 pages over the course of an hour, selects a product, puts that product in a shopping cart, and buys it, chances are good that user found what they were looking for when googling for a product. This is an example of a good user experience, and search engines will begin to use that information in their algorithms and serve your web content in more search queries.

female user engaged with website
web design agency background dots

Have Questions? Call Us Now! (615) 292-8642

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt